41% of mobile users expect excellent service — even if it costs more.
Mobile users know about the problems with mobile voice quality, all too well. A Pew Internet study on mobile voice quality showed that that mobile voice service problems are pervasive:
- More than 2 out of 3 U.S. mobile users experience dropped calls.
- About 1 out of 3 says that mobile calls drop several times a week — or even more often.
- And 3 out of 4 mobile data users complain about slow download speeds.
Bad mobile voice quality alienates users. Users often blame the mobile operator, even when it’s a problem with the phone.
Allowing poor mobile voice quality to continue is risky, since users may switch over to alternative OTT voice services such as Skype or WhatsApp.
Dissatisfied mobile voice users are likelier to churn away to competitors. In fact, about 30% of mobile customer churn is related to mobile voice quality and coverage issues.
That’s particularly costly to mobile operators because of the good profit margins they can generate with voice service.
Now, you can curb dropped calls with real-time, automatic mobile voice optimization.
Learn more about Optulink solutions.